Privacy Policy

Effective Date: November 2024

1. ABOUT STADIUM GOODS AND THIS PRIVACY POLICY

We are Stadium Enterprises LLC d/b/a Stadium Goods (“we”, “us”, “our”), and we are committed to protecting your privacy.

2. Third Party Websites

3. WHAT INFORMATION DO WE COLLECT, AND HOW?

 4. WHAT DO YOU USE MY INFORMATION FOR?

To provide you with services and our website, including allowing you to order and receive products using our website, administer your account, and optimize your experience, we need to use the information that we collect in a few different ways.

We also use the information for marketing and advertising purposes. Where you have told us you would like to receive marketing communications or when you have made a purchase using our services, we and our partners will use your personal information (including your name, email address, and address) to occasionally send you updates, news, and offers via email, post, or other forms of media. We may use your information (including supplemental information received from partners that we append to our existing customer information as described below) to tailor these messages to you. You may unsubscribe from email marketing communications by modifying your preferences in your account’s profile management section or by following the opt-out instructions in the promotional emails we send you.

We use third-party service providers to serve advertisements most relevant to you across your different devices and on our own and others’ websites and mobile applications. In addition to the information about your visits to our website or usage of our mobile application, our service providers may also use the information about your interactions with other websites or applications to target advertisements for products available from Stadium Goods. For information about opting out of targeted advertising and controlling the use of cookies, please see the cookies section of this Privacy Policy.

We may also carry out research, analysis, and surveys on your use of our website, and views. We may keep tracking your spending on our website to see if you can benefit from any loyalty programs, we may offer from time to time. Finally, we use your information to confirm your identity and perform credit checks or anti-fraud checks, to ensure your and our financial security.

Please scroll down to find out the detailed purposes for which we collect your information, and what specific information is collected:

- To register and manage your account on our website, we may collect your name, email, password and other additional details you may wish to add to your account, like phone number, addresses, and gender.

- To fulfill the orders, you make through our website, we collect your name, addresses, phone number, Order details, like the products you are buying, the size, and price.

- To collect payment from you we collect your payment information, which comprises the credit/debit card’s number, holder’s name and CCV. We do not store them and only transfer them to our authorized payment providers.

- To provide you with our customer services (including helping you to solve any issue you have with our services, updating you about any changes to our terms of service, or contacting you to know how your experience with us was) we collect your name, email, password and addresses and your contact history with us (including possibly phone records of our conversations).

- To monitor the quality of our customer services, we collect your name, email, password and addresses and your contact history with us.

- To administer, maintain and optimize our website and our services, we collect your device information (such as your device IP address and device type), Cookie identifiers and browsing information.

- To perform fraud and credit checks and if we can do business with you, we  collect your name, email, addresses, credit/debit card details, browsing history, purchase history, date of birth, gender, specific behavioral cookies, device information (such as IP address and device type), any government identifiers (like driver’s license or ID cards) and any publicly available information (like social media profiles or news).

- To send you marketing communications and personalized offers, we collect your name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, device information, shopping preferences, cookie identifiers, internal identifiers, and country.

- Analysis of your behavior and purchases on our website, we collect your name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, device information, shopping preferences nickname, cookie identifiers, internal identifiers, country and purchase and sale history.

- Carry on research, analysis, enquiries and surveys on your use of our website, we collect your name, addresses, email, device information, demographic information (including gender, country of residence and household income), and content of survey responses.

- Advertising and retarget advertising, we collect your email, cookie identifiers and device information. 

5. WHO DO YOU SHARE MY INFORMATION WITH?

To provide the Website and our services, we work with a few carefully selected third parties. To do this, we may share your information with these third parties in the following limited circumstances:

- Group companies for business purposes: Stadium Goods is part of a larger family of companies in different parts of the world (the “FARFETCH Group”). The FARFETCH Group comprises Surpique Acquisition Limited and all its subsidiaries.. You can find information about the FARFETCH Group here. We may share your personal information in order to operate our business and provide the Website and services. The FARFETCH Group is also part of the group of companies composed of Coupang, Inc., headquartered in Delaware, USA, and its affiliates (“Coupang”). Your personal information may be shared between the FARFETCH Group or Coupang companies in order to operate our business and provide our website and services. Rest assured, their use of information is consistent with this Privacy Policy.

- Third party service providers for business purposes: to function properly, we rely on a few carefully selected third parties to provide us with services and products. We permit these companies to use your personal information only to the extent necessary to provide us with their services and products. Below you can find the types of third parties we use:

• Courier companies that we use to deliver the products to you and, as such, they need to have access to your order information, including your name and address. These providers have a global outreach, with many local companies that can be engaged depending on your shipping address.
• Payment providers that we use to process your financial information (including your credit/debit card details or bank details) so that we can collect payment from you. These are based in the European Union, United States and China, and are engaged depending on your location.
• Anti-fraud and credit check providers to keep us and you secure. They have access to and process your information and associated orders to check for any fraudulent behavior. Our current provider is based in the United States and Israel.
• Analytics and search engine providers, like Google, that we use to assist us in the improvement and optimization of the Website. These providers are based in the United States and in Europe.
• Marketing Tools providers that help us to enable our marketing. These providers are based in the United States.
• Performance Marketing Providers that help us deliver advertising of Stadium Goods tailored to your interests and needs. These providers are based in the United States
• IT/technology providers that we use to support, maintain and provide our technology and IT infrastructure that supports our website and the storage of your information. This includes AWS that we use to host your information and that it is based in the United States.

- Advertisers for marketing purposes: we can provide your information to our advertising and social media partners (including, but not limited to, Facebook, Instagram, Twitter and Pinterest, where you choose) where they require the data to select and serve relevant advertisements about our products and services to you and others.

- Third party service providers to enrich data: We may also enrich, match or combine information we hold about you with data from other sources, for instance by sharing some of your personal data with selected business partners. We do this to better understand your customer profile and interests so that we can deliver customized offers and other personalized services.

- Third parties where we are considering a corporate transaction: Stadium Goods is always looking for new opportunities and directions in which to grow. This means sometimes we may consider corporate transactions such as mergers, acquisitions, reorganizations, asset sale, or similar. In these instances, we may transfer your information to enable the assessment and undertaking of that transaction. If we buy or sell any business or assets, your personal information may be one of the assets that are transferred.

- To comply with legal requests: on occasion we may be required to liaise with various regulators and law enforcement agencies in a few different countries, whether because of law, a court order, or another legal process. Although we dispute requests wherever suitable, in some cases we may have to share your information with the regulators or law enforcement agencies. Where we consider it appropriate, and provided we are not prohibited from doing so by law or court order, we will attempt to notify you of these legal demands; and

- Aggregated information with third parties: we may aggregate your information with the information of other customers, creating a dataset of information about the usage of our website, purchase of products, and other general, grouped information about our customers based on our legitimate interest to understand the usage of our service and demand for our product. Although this dataset is aggregated and anonymized, meaning it cannot identify you as an individual, it provides a valuable insight into the use of our website, and we may therefore share it with select third parties. These parties may include providers of plugins or similar technologies to help measure traffic, our partners and other providers to allow them to better stock products, and our investors.

6. TRANSFERS OF YOUR PERSONAL DATA

To provide our website and our services, in accordance with the purposes set out above, we may transfer and store the personal information that we collect from you to a destination inside or outside of the United States, mostly from and to the European Economic Area (“EEA”).

When transferring personal information to one of our third-party services’ providers set out above, we rely on different adequacy and security measures to ensure we comply with the relevant privacy regulations.

7. COOKIES

We use technology such as "cookies" to collect information and store your online preferences. Cookies are small pieces of information sent by a web server to a web browser, which allows the server to uniquely identify the browser on each page.

We use the following categories of cookies on our website:

- CATEGORY 1: STRICTLY NECESSARY COOKIES: These cookies are essential to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided.

- CATEGORY 2: PERFORMANCE COOKIES: These cookies collect anonymous information on how you use our website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies does not show personal details from which your individual identity can be established. You may opt in to these cookies using your browser settings, but it may affect the performance of our website.

- CATEGORY 3: FUNCTIONALITY COOKIES: These cookies remember choices you make such as the country you visit our website from, language and search parameters such as size, color or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites. You may opt in to these cookies using your browser settings, but it may affect the functionality of our website.

- CATEGORY 4: TARGETING COOKIES OR ADVERTISING COOKIES: These cookies collect information about your browsing habits to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert, as well as help measure the effectiveness of an advertising campaign. The cookies are usually placed by third party advertising networks. They remember the websites you visit, and that information is shared with other parties such as advertisers. For example, we use third party companies to provide you with more personalized advertising when visiting other websites. You may opt-in to these cookies using your browser settings.

- CATEGORY 5: SOCIAL MEDIA COOKIES: These cookies allow you to share what you’ve been doing on the website on social media such as Facebook and Twitter. Please refer to the respective privacy policies for how their cookies work.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your Internet browser for instructions on how to locate the file or directory that stores cookies. Information on deleting or controlling cookies is available at www.AboutCookies.org. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website.

You can withdraw your consent to these cookies at any time through the following options:

• Google Analytics cookies across all websites, please visit Google Analytics Opt-out Browser Add-on.
• Other third-party cookies relating to behavioral advertising, please go to www.aboutads.info.
• Any other type of cookies, you can clean the cookies through your browser settings.

Please note that refusing cookies does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver advertisements tailored to your web preferences and usage patterns, so you may see a greater number of advertisements that are irrelevant to you and your preferences.

Many web browsers support Do Not Track technology. While we strive to offer you choices when you use our website and services, we do not promise that we will be able to receive or honor web browser Do Not Track signals.

8. SECURITY

Keeping you and your personal information secure is very important to us. We take a few reasonable steps to try to protect the personal information that you provide, including:

• Using a Secure Socket Layer (“SSL”) to encrypt the personal data that you send us during the order process (including any financial information such as credit or debit card details).
• Requiring you to establish a password to access your account on our website.
• Not keeping details of your credit or debit card that would enable any third party to transact using that credit or debit card (such as your CCV number); and
• Regularly monitoring our servers and IT systems for possible vulnerabilities and attacks. Unfortunately, despite this, the transmission of information via the Internet is not completely secure. We cannot guarantee the security of your personal data transmitted to or through our website, and any such transmission is at your own risk. Please keep in mind that if you voluntarily disclose personal information through other means of communication than the Website in a non-protected environment (such as through email, SMS, online messages) then that information can be collected and used by others outside of our or your control.

9. HOW LONG WILL YOU USE MY INFORMATION FOR?

We retain the data you provide to us for as long as you have your account with us and thereafter for such period as you may have questions or a claim in relation to our services, notwithstanding any superior retention period that we may be obliged to observe in accordance with legal requirements applicable to us.

In some circumstances you can ask us to delete your data as set out below.  

10. WHAT ARE MY PRIVACY RIGHTS?

You have certain rights in relation to the personal data we hold about you, depending on local law. Some of these only apply in certain circumstances. Please note that we may require you to verify your identity before responding to any requests to exercise your rights and that can include asking a set of security questions to ensure it is you. When you have appointed someone else to do the request on your behalf, that person and/or organization needs to show a valid power of attorney issued by you.

To exercise any of your rights, please fulfill this Data Subject Request Form.

If you are located within the EEA, the following rights apply to you:

• Access: You have the right to know whether we process personal data about you, and if we do, to access data we hold about you and certain information about how we use it and who we share it with (including the categories of personal data we share with businesses for their direct marketing uses and the names and addresses of those businesses). Please note that in “My Account” dashboards, you can see information about you, namely your account details (such as name, email, phone number, date of birth), the addresses you use for billing and shipping, your order history and shopping preferences.

You can also request a copy of your information. If you require more than one copy of the data we hold about you, we may charge a reasonable administration fee.

We may not provide you with certain personal data if providing it would interfere with another’s rights (e.g. where providing the personal data we hold about you would reveal information about another person) or where another exemption applies.

• Portability: You have the right to receive a subset of the personal data we collect from you in a structured, commonly used and machine-readable format and a right to request that we transfer such personal data to another party. The relevant subset of personal data is data that you provide us with your consent or for the purposes of fulfilling our contract with you. If you wish for us to transfer the personal data to another party, please ensure you detail that party and note that we can only do so where it is technically feasible. We are not responsible for the security of personal data or it’s processing once received by the third party. We also may not provide you with certain data if providing it would interfere with another’s rights (e.g. where providing the personal data we hold about you would reveal information about another person or our trade secrets or intellectual property).

• Correction: You have the right to correct any personal data held about you that is inaccurate. You can edit your personal information in “My Account” settings. You can also request the correction by emailing us. Please note that in some cases we can ask you to explain in detail why you believe the personal data we hold about you to be inaccurate or incomplete so that we can assess whether a correction is required. Please note that whilst we assess whether the personal data, we hold about you is inaccurate or incomplete, you may exercise your right to restrict our processing of the applicable data as described below.

• Erasure: You may request that we erase the personal data we hold about you in certain circumstances. Please scroll down to know what those are:

• You believe that it is no longer necessary for us to hold the personal data we hold about you.
• We are processing the personal data we hold about you based on your consent, and you wish to withdraw your consent and there is no other ground under which we can process the personal data.
• We are processing the personal data we hold about you based on our legitimate interest, and you object to such processing. Please provide us with details as to your reasoning so that we can assess whether there is an overriding interest in us to retain such personal data.
• You no longer wish us to use the personal data we hold about you to send you promotions and special offers.
• You believe the personal data we hold about you is being unlawfully processed by us.

Also note that you may exercise your right to restrict our processing of the data whilst we consider your request as described below.

Please provide as much detail as possible on your reasons for the request to assist us in determining whether you have a valid basis for erasure. Please note, however, that we may retain the personal data if there are valid grounds under law for us to do so (e.g., for the defense of legal claims or freedom of expression) but we will let you know if that is the case.

Where you have requested that we erase data that we have made public and there are grounds for erasure, we will use reasonable steps to tell others that are displaying the data or providing links to the data to erase the data too.

• Restriction of Processing to Storage Only: You have a right to require us to stop processing the personal data we hold about you other than for storage purposes in certain circumstances. Please note, however, that if we stop processing the personal data, we may use it again if there are valid grounds under data protection law for us to do so (e.g. for the defense of legal claims or for another’s protection).

Please scroll down to know the cases where you may request, we stop processing and just store the personal data we hold about you.

• You believe the personal data is not accurate for the period it takes for us to verify your claim.
• We wish to erase the personal data as the processing we are doing is unlawful, but you want us to retain the personal data for storage but not further process it.
• We wish to erase the personal data as it is no longer necessary for our purposes, but you require it to be stored for the establishment, exercise or defense of legal claims; or
• You have objected to us processing personal data we hold about you based on our legitimate interest, and you wish us to stop processing the personal data whilst we determine whether there is an overriding interest in us retaining such personal data.

• Objection: At any time, you have the right to object to our processing of data about you to send you promotions and special offers, including where we build profiles for such purposes, and we will stop processing the data for that purpose. You can do so by changing your marketing preferences at “My Account” or by ticking “unsubscribe” at the bottom of each marketing email we send you. Please note that you will still receive emails related to the orders you make through our website or updates to our Terms & Conditions and Privacy Policy.

You also have the right to object to our processing of data about you and we will consider your request if we are processing the data we hold about you (including where the processing is profiling) based on our or a third party’s legitimate interest and you object to such processing. Please provide us with detail as to your reasoning so that we can assess whether there is a compelling overriding interest in us continuing to process such data or we need to process it in relation to legal claims. Also note that you may exercise your right to request that we stop processing the data whilst we make the assessment on an overriding interest.

• Withdrawal of Consent: You can withdraw your consent at any time by changing your marketing preferences in “My Account” or by unsubscribing at the bottom of each email received or by writing emailing us as set out below.

To exercise or to know more about these rights, please fulfill our Data Subject Request Form. We must respond to a request by you to exercise those rights without undue delay and at least within one month (although this may be extended by a further two months in certain circumstances).

11. COMPLAINTS

If you have any questions or concerns about this Privacy Policy, please contact us by emailing us at privacy@stadiumgoods.com.

Depending on the country you live in or work, you may have the right to file a complaint with the competent supervisory authority.

12. EU REPRESENTATIVE

We have appointed our European Representative, to which you can address any question or concern you might have:

FARFETCH PORTUGAL – UNIPESSOAL, LDA. Rua da Lionesa, n.º 466, Ed. G12, 4465 – 671 Leça do Balio, Portugal.

13. UPDATES TO THIS POLICY

Any changes we may make to this Privacy Policy in the future will be posted on this page and/or, where appropriate, notified to you by email. Please check back regularly to keep informed of updates or changes to this Privacy Policy.

PRIVACY POLICY ADDENDUM FOR CALIFORNIA, VIRGINIA, AND TEXAS RESIDENTS

LAST UPDATED: November 2024

The following terms apply to Personal Information of residents of California, Virginia and Texas (the “States”). These provisions are intended to comply with the privacy laws enacted by the States and related regulations, including the California Consumer Privacy Act, the California Privacy Rights Act (“CPRA”), the Virginia Consumer Data Protection Act, and the Texas Data Privacy and Security Act (collectively, the “State Privacy Laws”). These provisions supplement the other sections of our Privacy Policy. Any terms that are defined in the State Privacy Laws have the same meaning here.

If you are a resident of one of the States, State Privacy Laws provide you with the following rights with respect to your Personal Information, as that term is defined in the State Privacy Laws:

• The right to know what Personal Information we have collected, used or disclosed about you.
• The right to request that we delete any Personal Information we have collected about you.
• The right to request that we correct any inaccurate Personal Information we have collected about you.
• The right to obtain a copy of the data provided to us in a portable and readily usable format that allows you to transmit the data to another controller without hindrance (“right of portability”).
• The right to opt out of the sale or sharing of your Personal Information.

To exercise any of your rights, please fulfill this Data Subject Request Form.

HOW WE COLLECT AND SHARE CALIFORNIA, VIRGINIA, AND TEXAS RESIDENTS’ INFORMATION

Over the last 12 months, personal information we have collected and shared includes the following:

Category of Information Collected - Identifiers, including your name, IP address, cookie identifiers, mailing address, phone number, email address, date of birth, government-issued forms of identification (like a driver’s license), internal identifiers Stadium Goods assigns to you, and email addresses and names about your relatives.

• Sources: We collect this information directly from you, except with respect to your IP address, which we automatically collect from your device through our use of cookies and similar technologies; your cookie identifier, which is assigned to your device; and your Stadium Goods internal identifier, which we assign to you.
• Uses: We use this information to provide, maintain, and improve our Services; perform fraud and credit checks; fulfill your orders and deliver products to you; respond to customer inquiries; manage your online account; personalize your online experience; and process and deliver promotional offers.
• Disclosures: We disclose this information to service providers who help us to: provide, maintain, and improve our Services; perform fraud and credit checks; deliver products to you; respond to customer inquiries; manage your online account; personalize your online experience; and process and deliver promotional offers.

Category of Information Collected – Personal Information, as defined by the State Privacy Laws, including your name, phone number, mailing address, gender (collected from our consumers), bank details and payment card information.

• Sources: We collect this information directly from you.
• Uses: We use this information to provide, maintain, and improve our Services; perform fraud and credit checks; fulfill your orders and deliver products to you; respond to customer inquiries; manage your online account; your online experience; and process and deliver promotional offers.
• Disclosures: We disclose this information to service providers who help us to: provide, maintain, and improve our Services; perform fraud and credit checks; fulfill your orders and deliver products to you; respond to customer inquiries; manage your online account; personalize your online experience; and process and deliver promotional offers.

Category of Information Collected – Commercial information like information about a transaction, including your credit or debit card details, bank details, spending history on the Website, and order details.

• Sources: Our third-party payment vendors collect this information directly from you on our behalf.
• Uses: We use this information to process your transactions and deliver our products to you; personalize your online experience; and to perform fraud and credit checks.
• Disclosures: We disclose this information to service providers who help us to: process your transactions and deliver our products to you; personalize your online experience; and to perform fraud and credit checks.

Category of Information Collected – Internet or other electronic network activity information like the information derived from our use of cookies and similar technologies – including the type of device you have, the device identifier/media access control (MAC) address, the proximity of the device from the Wi-Fi access point, the browser you are using, your mobile network provider (for mobile devices), the pages you have visited, your time zone and country location, crash or download error reports, your language preferences, and where relevant, when and for how long the device is connected to the Wi-Fi network.

We will also collect information about your browsing history, your purchasing preference history, your shopping cart status, and your contact history with us (including phone records of our conversations).

• Sources: We collect this information directly from you and from cookies and similar technologies that automatically collect this information from your device.
• Uses: We will share this information with service providers to provide, maintain, and improve our Services, respond to customer inquiries; manage your online account; personalize your online experience; and process and deliver promotional offers. To this end, we will append this information to our existing customer account information to better understand customers’ interests and to provide more relevant product recommendations and advertising, to increase our customer’s security when using our website, and to comply with our legal obligations, such as sanctions laws.
• Disclosures: We will disclose this information with service providers to provide, maintain, and improve our Services; respond to customer inquiries; manage your online account; personalize your online experience; and process and deliver promotional offers. And we will share this information with our advertising partners, which may inform which individuals they help other companies to target with third-party advertising.

Category of Information Collected – Geolocation data, including the location of the device.

• Sources: We automatically collect this information from your device, depending on your settings, and we collect location information when you share it directly with us.
• Uses: We use this information to provide, maintain, and improve our Services; manage your online account; personalize your online experience; and process and deliver promotional offers.
• Disclosures: We disclose this information to our service providers who help us to: provide, maintain, and improve our Services; manage your online account; personalize your online experience; and process and deliver promotional offers.

Category of Information Collected – Inferences derived from personal information.

• Sources: We analyze your behavior and purchase on our website as well as public or social graph data provided by our partners to determine shopping preferences and improve your experience.
• Uses: We use this category of information to tailor and improve your shopping experience on our website.
• Disclosures: We do not disclose this information.

SUBMITTING REQUESTS

You may submit requests to know, delete, portability or correct Personal Information we have collected about you by fulfilling this Data Subject Request Form.

We will respond to your request in compliance with the State Privacy Laws or other applicable laws. If we deny your request, you may appeal that decision by contacting us at privacy@farfetch.com.

VERIFICATION OF YOUR IDENTITY

When you exercise these rights and submit a request to us, we or our partners will verify your identity by asking you to authenticate your identity via standard authentication procedures.  We will send you an email asking for your confirmation, which you will be able to give in 48 hours after the request has been made. In some situations, namely under the right to know, we may ask for additional details before proceeding with your request.

AUTHORIZED AGENTS

You may permit an authorized agent to submit a request to know or to delete your Personal Information.  If we receive a request on your behalf, we will follow the same authentication procedure as mentioned in the previous section.

AUTOMATED DECISION-MAKING

We generally do not use automated decision-making technology, as that term is defined by State Privacy Laws. If we make use of automated decision-making technology, you will be informed through a separate privacy notice.

SALES OF PERSONAL INFORMATION

We allow companies to use cookies and other tracking technologies on our sites that allow those companies to collect information about your website activity and use that information to target advertisements to you online. You can exercise control over the use of these technologies. See the button on the footer of the website to opt-out of the “sale” or “share” of personal information.

We may collect some Sensitive Personal Information, as that term is defined under State Privacy Laws and as described in this Privacy Policy, such as your credit card number. Your Sensitive Personal Information will not be used for any additional purposes that are incompatible with the purposes listed above, unless we provide you with notice of those additional purposes.

We do not sell your biometric Personal Information.

CALIFORNIA BUSINESS CONTACT INFORMATION

If you are a California resident and we receive your Personal Information in the form of contact details from business events, for example as part of a business appointment (e.g., by exchanging business cards) or as part of any other form of collaboration, we may use your contact and business details to maintain our business contacts. For this purpose, we may transfer your contact details to our internal database.  Pursuant to the CPRA, you have the privacy rights with respect to your business contact Personal Information described above.

The processing activity may include the following data categories:

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address); and
• Details of your profession (e.g., job title, position, personnel number, place of work, branch office, department, qualifications).

This data processing is based on our legitimate business interests. We have a legitimate economic interest in maintaining contacts beyond the initial context and in using them to establish and develop a business relationship and to remain in contact with the parties concerned.

Such business contacts could also be easily processed in our email communications with you and then kept in typical business software, either centrally or on the electronic devices of our employees.

NON-DISCRIMINATION

If you make a request under State Privacy Law, we will not discriminate against you in any way.  For example, we will not deny you goods or services, charge you different prices or rates for goods or services, deny you discounts or other benefits or impose penalties on you, or provide you with or suggest that you will receive a different level or quality of goods or services.

RECORD RETENTION

We may retain your Personal Information for as long as necessary to fulfill the purpose for which it was collected or to comply with legal or regulatory requirements. We strive to retain your Personal Information no longer than is reasonably necessary to carry out the purposes listed in this Privacy Policy or as required by law. 

RESPONSE TO DO NOT TRACK SIGNALS

Some Internet browsers include the ability to transmit “Do Not Track” signals.  Since uniform standards for “Do Not Track” signals have not yet been adopted, Farfetch does not process or respond to “Do Not Track” signals.